Aruba sign

Project overview
Aruba Sign is a desktop App for Windows and MacOSX.

Team
100% me.

My role
UX designer - UI designer

When
From 2020 to 2022.

Problems

The old version of Aruba Sign, software for certified digital signatures, has high support costs and can no longer scale to accommodate new features required by eIDAS, the European regulator in this field.

First research iteration

I created a survey to understand user needs, how often they use the software, and which of the 5 main features they use the most: signing, verification, timestamping, encryption, and decryption.

Research insights

Users primarily use the signing feature, with some also using verification, while the other features are rarely used.

There are two main user personas: those who sign one document at a time and those who perform multiple signatures. However, the process is complicated due to a problematic pattern where documents can be dropped onto a button, creating confusion.

The graphical signature feature does not display a preview of the signatures and makes navigating through documents difficult. Additionally, multiple graphical signatures cannot be performed.

The application preferences are hidden and not easily discoverable.

Second research iteration

I ran a competitor analysis in Italy and other countries.

I studied the most common desktop patterns across various applications.

The idea

I produced sketches, wireframe tested with internal stakeholder with Adobe Xd.

I create two different types of homepages and two different methods for applying graphical signatures.

Testing

I tested the proposed solutions with real users on prototypes.

Iterating process i conduct user test with the main beta version of the app.

Testing insights

Users find the new UI clear and can easily locate everything.

Tab-based navigation is not an issue.

Secondary features are easily discoverable.

The new graphical signature experience is easy to use.

Results

Goal

Six months after the release of the new version of the software, support costs decreased by 80%.

Product growth

Research

We run surveys to understand user satisfaction, their needs, pain points, and to test new business ideas.

We analyze feedback daily, clustering and measuring it against each other; this helps guide the roadmap.

Results after 4 years

+ 1M app downloads

We have over one million app downloads.

Rating

Aruba sign has 3,1 at MOOD rating, the second one in the company. (CSAT is complex due to tech problem being a desktop app).

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